Brands

Atlantis Strength is made by and for those who are dedicated to shaping greatness.

Improve performance, increase strength, recover from injury and improve general wellbeing.

We exist to transform and grow businesses. We have the skills, hunger and team to deliver on this purpose.

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment.

No matter the motivation or destination, find your personal best with Prime Fitness USA.

Rogers knows one thing, STRENGTH.

UltraSlide is a unique piece of fitness equipment that has benefitted teams, athletes, fitness enthusiasts, and rehabilitation patients worldwide.

Built on a bedrock of blood, sweat, tears, heart, and soul, Kabuki Strength is home to some of the best-selling and most popular equipment in the world.

Invented by former Australian Boxing Champion Rai Fazio, the BoxMaster is the ultimate tool for improving stamina, coordination, agility and cardiovascular health.