Brands

Atlantis Strength is made by and for those who are dedicated to shaping greatness.

Desmotec devices are innovative tools suitable for physiotherapists, trainers, rehabilitation and injuries prevention programs.

We exist to transform and grow businesses. We have the skills, hunger and team to deliver on this purpose.

Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment.

Legend Fitness is a premier American manufacturer of commercial-grade strength training equipment.

Intek Strength is a leading American provider of premium free weight equipment for fitness facilities.

Arsenal Strength is a premium American manufacturer of specialised strength equipment for high-performance training facilities.

No matter the motivation or destination, find your personal best with Prime Fitness USA.

Rogers knows one thing, STRENGTH.

Built on a bedrock of blood, sweat, tears, heart, and soul, Kabuki Strength is home to some of the best-selling and most popular equipment in the world.

Invented by former Australian Boxing Champion Rai Fazio, the BoxMaster is the ultimate tool for improving stamina, coordination, agility and cardiovascular health.